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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
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About This Book
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos's empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon's cloud computing unit, AWS, plus Bezos's ownership of The Washington Post, it's impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder. In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.
Reviews
"Stone definitely leans to narrative over analysis."
"fascinating and deeply researched ..."
"Stone reveals in thriller movie style how Sanchez's brother, Michael, a Hollywood agent, sells text messages and photographs that expose the affair ..."
"Stone is as much 'a student of organisations, culture, and innovation' as Bezos, and he shows his admiration for the way in which Amazon continues to use its leverage to grow, and the management techniques the Amazon founder uses."
"Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers: Is it worth it, for example, to sell pallets of bottled water, with their low cost and expensive shipping?"
"Perhaps the book we need here is from someone who understands the business world as much as Stone, but doesn't revere it."
"this is a great story."
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