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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
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About This Book
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos's empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon's cloud computing unit, AWS, plus Bezos's ownership of The Washington Post, it's impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder. In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.
Reviews
"Stone is unable to secure facetime with Bezos himself and is reliant on former Amazon employees or 'Amazonians' as they refer to themselves to reflect on the mega business."
"Someone who doesn't think a billion made is good in itself; that the means should be justified."
"Bezos is a visionary who has built an impressive business empire."
"It's safe to say that Amazon Unbound does suffer at times from a lack of psychological insight into Bezos."
"As he concludes his masterful book, 'Whatever you think about the company—and the man—that controls so much of our economic reality in the third decade of the twenty-first century, there is no turning back now.'"
"[Bezos] seems a rather more distant, one-dimensional figure in this book than he was in The Everything Store."
"It's great stuff, but as you read you get a nagging feeling that all the juicy detail is part of an unspoken 'deal' between Bezos and Stone."
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