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Revenge of the Tipping Point
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About This Book
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light. Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.
Reviews
"The sequel provides more of the same: nuggets of history and jargon that they soak up on airplanes and toss around during conference table conversations."
"Instead, he created a brand extension ..."
"That moment never quite arrives."
"With hundreds of years of scholarship at his disposal, it's unclear why Gladwell writes within a quarantined-off universe where only his own theories have any validity."
"He's a tour guide who takes you by the elbow and steers you to his latest find."
"Fans of the original will learn much from Gladwell's thoughtful, carefully written reconsideration."
"Gladwell deftly demonstrates how attention to statistics and data points can shape a business, school, or community."
"It is not necessary to buy everything Gladwell is selling to appreciate Revenge of the Tipping Point."
"Contains exactly zero anecdotes about marketing—a remarkable change, given that its predecessor's success was largely driven by the idea that businesses could use Gladwell's rules to sell more stuff ..."
"For all Gladwell's academic citations, his objective tone and his repeated references to lessons or laws, this is a book of songs, a skilfully woven fabric made of stories, images and metaphors."
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