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Revenge of the Tipping Point
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About This Book
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light. Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.
Reviews
"The sequel provides more of the same: nuggets of history and jargon that they soak up on airplanes and toss around during conference table conversations."
"And what he wants to show you is how everything can be explained by some universal rule ..."
"An astute and bracing appraisal of how cultures succeed or fail."
"Odd and occasionally frustrating ..."
"Gladwell has written a follow-up to his first work that revisits many of its themes."
"It is not necessary to buy everything Gladwell is selling to appreciate Revenge of the Tipping Point."
"They are all built atop an extremely facile metaphor about 'epidemics' that neutralizes nearly everything he wants to say ..."
"alleable though he may be, Gladwell hasn't followed us all the way into this new overstory."
"Fans of the original will learn much from Gladwell's thoughtful, carefully written reconsideration."
"He has chosen to be a farm stand that serves salty, fatty, sugary pseudo-thinking."
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