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Superbloom: How Technologies of Connection Tear Us Apart

Superbloom: How Technologies of Connection Tear Us Apart

by Nicholas Carr

W. W. Norton & Company ·2025 ·272 pages ·Culture
Near the Top
Near the Top
I Index
60/99
Near the Top

52/99

Critics

Near the Top

68/99

Readers

n/a

Scholars

27/99

Rating

77/99

Volume

53/99

Rating

83/99

Volume

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About This Book

From the author of The Shallows, a bracing exploration of how social media has warped our sense of self and society. From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us. A celebrated interpreter of technology's impacts on human life, Nicholas Carr guides the reader through the dark trends that have always shadowed how telegrams disrupted diplomacy, how radio aided autocrats, how the Facebook feed sowed division, how AI now blurs reality and fantasy. With vivid examples from history, science, and politics, Superbloom unmasks a fundamental flaw in our perception of, and revolutionizes our understanding of, how media shapes society. It may be too late to curb the "superbloom" of information—but it's not too late to change ourselves.


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Reviews

"Shows us what is at stake."

Phillip Ball· Los Angeles Review of Books Read review ↗ Top of the Pile

"Carr's perspective is urgent and bracing, a necessary challenge to idealistic visions of a democratic internet."

John Keogh· Booklist Read review ↗ Top of the Pile

"There's an unmistakable skepticism of progress in this book, at least when it comes to modern communication technology ..."

Jennifer Szalai· The New York Times Read review ↗ Near the Top

"Carr persuasively sounds the alarm about the destructive nature of social media and the corporations that control it."

Kirkus Read review ↗ Near the Top

"Trademark crisp and cutting sentences ..."

Casey Schwartz· The Washington Post Read review ↗ Near the Top

"Carr loses oomph and authority in a final, forward-looking section about artificial intelligence and deepfakes that feels, frankly, shallow ..."

Meghan Cox Gurdon· The Wall Street Journal Read review ↗ Maybe Someday

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